Lagos State Government Endorses Drinks Fest Lagos 2025, Celebrating Nightlife, Culture, and Innovation

LAGOS – The Lagos State Government has officially endorsed Drinks Fest Lagos 2025, a dynamic new festival that promises to celebrate the heartbeat of the city’s nightlife, beverage industry, and entertainment culture. Spearheaded by Without a Box PR, the two-day event is set to take place on May 30th and 31st, 2025, at the Landmark Event Centre, Victoria Island, Lagos.

The announcement was made through the Ministry of Tourism, Arts and Culture, via the Office of the Special Adviser to the Governor on Tourism, Arts and Culture, further emphasizing the state’s commitment to promoting creative, youth-centric, and culturally enriching initiatives.

Drinks Fest Lagos 2025 is more than just a festival; it’s a curated lifestyle experience designed to blend entertainment, branding, and hospitality under one roof. It aims to showcase Lagos as not only Nigeria’s economic powerhouse but also Africa’s leading hub for cultural innovation and nightlife.

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The theme of Drinks Fest Lagos 2025 is centered around the pulse of the city—an ode to the energy, diversity, and spirit of Lagosians who continue to shape global urban culture. From the vibrant rhythms of Afrobeats to the craftsmanship behind Nigeria’s growing beverage scene, the festival will spotlight the best the city has to offer.

“This festival is a unique tribute to the creativity and resilience that define Lagos,” said Theodore Nyingifa, Chief Organiser of Drinks Fest Lagos and Lead Consultant at Without a Box PR. “We are incredibly honoured to receive the endorsement of the Lagos State Government. This backing validates our vision and energizes our mission to make Lagos the epicenter of African nightlife and cultural innovation.”

The festival will feature a series of interactive brand exhibitions, masterclasses on mixology, networking lounges, curated drink tastings, and live performances from top Nigerian artists and DJs. By creating a space where global beverage brands, local entrepreneurs, and lifestyle enthusiasts can meet, the event fosters commercial opportunities and cultural exchange.

Lagos Government’s Cultural Vision: Innovation Meets Entertainment

Special Adviser to the Governor on Tourism, Arts and Culture, Idris Aregbe, emphasized that the endorsement of Drinks Fest Lagos aligns with the administration’s broader vision of positioning Lagos as a global cultural capital.

“This exciting partnership reiterates our administration’s continued commitment to supporting vibrant initiatives, fostering bold brand collaborations, and building a dynamic community of fun-lovers with a vibrant landscape,” Aregbe said.

He added that events like Drinks Fest contribute to the state’s creative economy by driving tourism, creating jobs, and elevating the visibility of local brands. “It’s not just a party; it’s a platform for economic and cultural empowerment,” Aregbe noted.

The Lagos State Government’s support marks a major milestone for the inaugural edition of the festival and sets a precedent for future government-private sector collaborations in the entertainment and cultural sectors.

Anticipation Builds: Brands, Artists, and Audiences Ready to Toast Lagos

Drinks Fest Lagos 2025 is already generating buzz within the entertainment, hospitality, and beverage industries. Several local and international beverage brands are expected to participate, with activations designed to provide immersive experiences for attendees.

Music lovers can also look forward to performances from some of Nigeria’s hottest musical talents, whose lineups will be announced in the coming weeks. For many, the festival represents a new frontier for nightlife entertainment, bringing together premium drinks, world-class entertainment, and brand storytelling in a way Lagos has never seen before.

In addition to entertainment and consumer engagement, the event will offer platforms for small and medium-scale businesses in the beverage and hospitality sectors to gain exposure and build industry networks.

Organizers have assured that logistics, security, and health protocols will be rigorously managed to ensure a safe and enjoyable experience for all attendees. With its iconic location at the Landmark Event Centre, Victoria Island—a hub of leisure and commerce—the festival promises to attract a diverse, cosmopolitan crowd.

The Future of Urban Festivity in Africa Starts in Lagos

Drinks Fest Lagos 2025 underscores Lagos’s growing reputation as Africa’s entertainment and culture capital. Through strategic endorsements and visionary public-private partnerships, the state continues to pioneer innovative experiences that blend celebration with socio-economic development.

With the Lagos State Government on board, this inaugural event is poised to set a new standard for nightlife and cultural festivities in Nigeria and beyond.