Facebook Partners Funke Akindele for London, Lagos Premieres of New Film The Four

Facebook has partnered with Nigerian filmmaker and actress Funke Akindele for the London and Lagos premieres of her upcoming film, The Four, in a collaboration aimed at celebrating Nollywood and promoting Nigerian storytelling to audiences around the world.

The partnership will see Facebook support the film’s world premiere in London and its homecoming premiere in Lagos, bringing together content creators, celebrities and film enthusiasts through activities designed to highlight the global influence of Nigerian cinema.

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According to a statement announcing the collaboration, the initiative will showcase how Facebook helps filmmakers, entertainers and other digital creators connect with audiences, build communities and share cultural experiences beyond geographical boundaries.

The partnership is also expected to provide opportunities for Nigerian creators in the country and in the diaspora to participate in conversations surrounding the film and showcase how social media platforms can help local stories reach international audiences.

Head of Communications, Sub-Saharan Africa at Meta, Oluwasola Obagbemi, said the collaboration reflects Facebook’s original purpose of connecting people through shared interests and experiences.

“Facebook has always been about connecting people, and our partnership with Funke Akindele brings that to life through film,” Obagbemi said.

She explained that creators on Facebook have opportunities to reach global audiences, establish meaningful relationships with fans and earn money from original content shared on the platform.

Obagbemi added that the partnership around The Four was intended to celebrate creators who contribute to shaping culture while encouraging more people producing original and engaging content to build successful communities on Facebook.

Funke Akindele highlights global appeal of African cinema

Reacting to the partnership, Akindele described it as an opportunity to take African stories to wider audiences and recognise the supporters who have contributed to her career in the entertainment industry.

The actress, whose career spans acting, filmmaking, producing and directing, said African cinema has always had compelling stories capable of attracting audiences across the world.

“African cinema has always had beautiful stories for the world to enjoy, and it’s exciting to have Facebook as a partner in bringing these stories to even more audiences globally,” she said.

Her collaboration with Facebook comes as Nigerian filmmakers continue to explore opportunities to expand the reach of Nollywood productions beyond the domestic market.

Creators to feature at London and Lagos premieres

Facebook’s activities at both premieres will include a creator-hosted space where Nigerian content creators will produce social media content and discuss how they use the platform to connect with younger audiences.

The initiative will also spotlight creators in the diaspora who share Nigerian culture, entertainment and everyday experiences with international communities.

By connecting the London and Lagos events, the partnership seeks to highlight the relationship between Nollywood, digital creators and audiences who follow Nigerian entertainment across different countries.

The collaboration places social media at the centre of the film’s promotional activities, demonstrating how online communities can contribute to the visibility of Nigerian productions.

While details of the premiere dates and the full programme of activities were not included in the announcement, the partnership underscores the growing international attention being given to Nigerian films and the creators behind them.