Reports indicate that Generation Z is consuming significantly less alcohol than previous generations, with many young people increasingly favoring cannabis instead. Studies from public health bodies and market research firms show a steady decline in alcohol use among those born from the late 1990s onward, reflecting a major shift in social habits and lifestyle choices.

Analysts attribute the trend to growing health consciousness among Gen Z, with many prioritizing mental wellness, fitness, and long-term wellbeing. Unlike older generations, Gen Z is more likely to question the health risks associated with excessive drinking, including addiction, liver disease, and impaired mental health.

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At the same time, cannabis use has gained wider social acceptance, particularly in countries and regions where laws have been relaxed or medical marijuana legalized. Researchers note that some Gen Z consumers perceive cannabis as a less harmful alternative to alcohol, though health experts caution that cannabis use also carries risks, especially for young people.

Economic factors are also influencing behavior. Rising living costs have reduced discretionary spending, making alcohol—especially in bars and clubs—less attractive. In contrast, cannabis is often seen as more affordable and easier to consume in private settings.

Public health experts stress that while reduced alcohol consumption may lower some health risks, substituting alcohol with cannabis is not risk-free. They emphasize the need for balanced education, evidence-based policies, and open conversations to ensure young people make informed choices about substance use.